The future of pre-construction marketing starts here
Expert insights, data-driven reports, and strategies for leaders shaping the next era of pre-construction.
Winter 2025 Report
Data and Tech as the new risk management system
Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.
FEATURED Podcast episode
How Top Developers Build Brands
October, 22nd, 2025 | Fitzrovia
In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Ryan Funt, VP of Marketing at Fitzrovia, to unpack how brand, storytelling, and operations intersect to create lasting value in the pre-construction and rental housing market.
Ryan shares how a background in operations shaped his marketing philosophy—bridging creativity with execution—and why every brand decision must start with the end user experience in mind. The conversation dives into how hospitality principles can elevate residential development, the shift toward lifestyle-driven branding, and what it takes to deliver consistency across every customer touchpoint.
From the evolution of rental marketing to the growing role of technology, data, and AI, Ryan offers a practical look at how developers can adapt to a new era of resident expectations, transparency, and brand accountability.
Listen or watch now Spotify Youtube Apple Podcasts
Featured Resources
Pre-Con Recon 
is a team of strategic 
marketing experts driven by insight and real-world experience. 
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
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